TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional TV ne